5 Best Real Estate Keyword Research Tools of 2017

Finding the right keywords for your real estate business is a real challenge. In fact, it is very important to start. You need to find the right keywords that attract the right audience for your business. At the same time, you have to think about the competition. The keywords that you should use should go through your competitors or you need to search for keywords with less competition which will help you rank on search engine sites. This doesn’t mean you have to search for words that no one else is looking for, you’re missing out on your main objective. Instead, you should find something that attracts enough people to your real estate website but less competition. Hard, huh? This is why you need to carefully study keywords and use keyword research tools to decide which ones to use.

However, if every realtor is using the same popular real estate keyword research tools, they will all come up with the same results. The key is to use one or two keyword search tools and match the results.

Here are some of the best keyword research tools you can use for your real estate website this 2017.

Google Keyword Planner

This is one of the most famous keyword search tools, but you may still want to consider this for reference and to match other results you find in other search tools. This tool is free and directly integrated with Google AdWords. You must have a Google AdWords account to use this tool. You can register for free. The advantage is that it gives you in-depth information. It also gives you monthly estimates based on your keyword phrase and gives you multiple ways to filter your keyword searches. However, this tool will not show you how your real estate website is performing in search engines for a given keyword.

SEOBook keyword suggestion tool

This is a great website created by Aaron Wall and pulls search data from a variety of trusted sources. You can use this as a reference tool.

Notification Center Add-in (for Excel)

You may also want to test your keywords with the Microsoft Keyword Tool. It may be limited to MSN data, but it will give you interesting insights to guide your keyword strategy. Not only do you want to please Google, but you may also want to rank with other search engines like MSN.


Small real estate businesses are using WordTracker not only for keyword research, but also to build new links that they can’t find in other search tools. It also helps you develop a strategic SEO platform. The only limitation of this tool is that sometimes the results are less than the competitors.


This is a great tool to keep up with your competitors. These tools offer more than others. You can add your URL to see how keywords rank for your website, or add your competitors’ URLs to see which keywords are ranking with it.

Each device has its advantages and disadvantages, choose the one that suits your needs at the moment.

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