Some people find it very useful to create a new Facebook profile to sell their real estate. However, if you have friends and family who are already contacts, you may want to just go with the profile you’ve already friended. Anyway, setting up a Facebook profile to further your real estate business is easy, but it does require some thought.
Unfortunately, Facebook hasn’t gotten to the point where it can designate certain posts or apps as unshareable. If your wall or news feed is open to the public, you may want to make sure everything posted is customer-friendly. This may mean censoring your or your friends’ Facebook profile contributions.
Setting privacy controls on your Facebook account can help you make this a dual account for your customer and your friends. Depending on the nature of your contacts, you may want to designate certain locations as “certain friends only” and similarly limit who can contact you.
Deciding whether or not you want to open your entire profile to the world depends on how accessible you want to be. You can always request a customer as a friend or give your Facebook address to request you. However, if you want people to access your real estate information on Facebook, it can be a good business move to fairly open up a few key parts of your profile to the public.
Your basic information is something you should probably keep to a select group of friends. Your customers don’t need an opinion of you based on what they can read about your sexual preferences, religion, or political views. Unless you’re planning to sell real estate to a particular religion, be aware that you’re an ardent follower of the Flying Spaghetti Monster, even if you don’t actively practice their religion, which may cause people to pass you by.
Your profile pictures are fine to leave open, but make sure they are professional and simple. Don’t post pictures of your family or your dog or your wood tick farm. Your customers want to see a clear photo of you so they can get to know you. It’s okay to have a photo or two of your family in a separate album (some people like to have a relationship with their spouse), but don’t overdo it.
Applications are very difficult. Be careful not to add too much nonsense. If you must have some, put them at the bottom of your Facebook page, where only determined people will ever go. And, whatever you do, don’t use them to get clients. Attacking someone with your zombie is generally not a good way to convey professionalism. A few good real estate-related apps that you can install may also work for you, so take a moment to check them out.
Your walls can be better hidden. Many spammers use the wall to post ads or phishing scams. Also, if your friends are using your wall, post something like “UR so hawt! I want to see it soon, sweetcakez!” It doesn’t look professional if you’re posting stuff like that. Use your own judgment. Remember that customers can always use the message function to send messages to your inbox.
Track your photo albums and keep your personal in selected friend lists. They really want real estate albums to remain open to the public. Make sure each photo is properly tagged and given some type of information. A link to your actual website is fine, but including as much information as possible can make a photo a better tool for driving people to your website.
The search function can be adjusted to show as much or as little information as you want. Since you are using this profile as a business tool, you probably want people to be able to contact you. Set search visibility to everyone, create a public search list, and let people find information about you and send you messages.
You should keep your news feed and mini-feed open. Every time you change something on your profile, you’ll be remembered and noticed without annoying direct messages so people know what you’re doing with your real estate. This can be adjusted to show certain actions to people and hide certain actions. Play around with Facebook’s privacy controls to find the best combination. This is where customers can hide personal information updates they don’t need to see.
Use privacy apps to limit views of other content you don’t want people to see. It’s up to you to consider which groups you belong to or events you’ve been invited to that would benefit you.
View your Facebook profile from a customer’s perspective. Block out anything that might leave you with a negative feeling, but leave it until you have some idea of your business approach. Facebook is an incredibly fast-growing social networking site that is enhanced by its easy-to-use, professional-looking layout. It can definitely be a useful tool when used to improve a professional image.